Marketing is a fast-paced environment and the bridge that connects organizations with the consumer. The field covers a range of areas from the knowledge of marketing research to the overall strategy of the marketing mix of products and services. Today’s companies are looking for new talent in the field of marketing to apply creative and new innovative ways and ideas to reach new markets, by building brand awareness through relationship marketing.
Marketing
WHY STUDY MARKETING AT CHC?
At Chestnut Hill College, we blend all the principles of marketing seamlessly into a curriculum that challenges students to think outside of the proverbial box. Students get more than just experience in marketing theory as they benefit from classroom instruction given by highly qualified professors with years of experience in the field.
CHC students also gain a first-class liberal arts education overall that will help them develop the necessary skills to succeed in a career in marketing.
The marketing major is designed to provide the student with an in-depth exposure to the various facets of marketing including the role of the marketing function in the organization, consumer buying decision processes within the context of marketing strategies, market research analysis and planning.
By majoring in marketing at Chestnut Hill College, your career path will have many options. Marketing is a practical academic discipline that, when incorporated with a well-rounded liberal arts experience, offers a potent combination for career choices in profits and non-profits, government and corporate and much more.
A degree in marketing prepares you for a variety of careers that include but are not limited to:
- Advertising and Public Relations
- Managing
- Executive Search Consultant
- Social Media Marketing
- Sports Marketing
- Management Consultant
- Market Researcher
- Retailer
- Sales and Business Development
- Product /Branding Manager
- New product launches
Internships:
Chestnut Hill College is centrally located near hundreds of businesses in the Philadelphia region. This increases the opportunity for students to gain valuable real-world working experience through internships that could lead to full-time employment after graduation.
Some of these internships include:
- MDL Capital Management, Inc
- United States Defense Supply Center
- Morgan Stanley
- United States Department of the Treasury
- Life Sciences
- Sun Microsystems
- Arco Chemical Corporation
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Rita K. Borzillo, J.D.
Chair, Center for Business
Assistant Professor of Business -
Kimberly Walczak, M.S., M.B.A.
Instructor of Business
- Program(s):Accounting
- 215-248-7097
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Catherine Gilstein, MBA, Ph.D.
Assistant Professor of Business
Program Director, Organizational Leadership -
William Rogers
Assistant Professor of Business