MARKETING PRINCIPLES (MKTG 203) - Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.
CONSUMER BEHAVIOR (MKTG 205) - Explores psychological and sociological variables marketing managers should examine to understand the needs of potential buyers including motivation for purchase, attitudes and values, cultural background, and social class. Analyzes the adjustment of marketing strategy to satisfy needs of different market segments.
INTERNATIONAL MARKETING (MKTG 206) - Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures.
>>For all course descriptions for this major, SEE SCHOOL OF UNDERGRADUATE STUDIES CATALOG
Requirements/ Prerequisites:
Must maintain a C- average during undergrad
