INTRODUCTION TO BUSINESS (BUSN 104) - An overview of the domestic and global business environment and economies. Exposure to the theoretical framework and structure of the business environment, including accounting, economics, ethics, finance, management, and marketing. Case studies will provide illustrations of real-life examples of business organizations, activities, and the people who operate them.
MARKETING PRINCIPLES (MKTG 203) - Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.
ENTREPRENEURSHIP (MGMT 302) - Designed to introduce the student to the entrepreneurial process. Changes in technology and consumer behavior have generated numerous small business opportunities. Services cannot be mass produced, and entrepreneurs have established business to serve the consumer on an individual basis. The course combines traditional classroom activities with hands-on activities in order to provide the student with a foundation that is both conceptual and practical. This foundation can facilitate the practice of entrepreneurship in new ventures.
>>For all course descriptions for this major, SEE SCHOOL OF UNDERGRADUATE STUDIES CATALOG
Requirements/ Prerequisites:
Must maintain a C- average during undergraduate
