Marketing Major

Chestnut Hill College offers a Bachelor of Science (BS) in Marketing. The Marketing major is designed to provide the student with an in-depth exposure to the various facets of marketing including the role of the marketing function in the organization, consumer buying decision processes within the context of marketing strategies, market research analysis and planning. A minimum Career GPA of 2.00 and a minimum Major GPA of 2.00 are required for graduation. Courses Required in the Major comprise the Major GPA. Unless indicated, students must earn a grade of C- (1.70) or better in courses both Required in the Major and Also Required in order to successfully complete the requirements for the Major. Students are required to complete all computer proficiencies by the end of the Sophomore year.

Major in Marketing – 67 credits
Courses are 3 credits unless indicated.
Required in the Major:

MKTG-203: Marketing Principles (WOK: Behavioral)

MKTG-205: Consumer Behavior (WOK: Behavioral)

Choice of:

• MGMT-302: Entrepreneurship
  OR
• MGMT-303: Strategic Management

MKTG-310: Marketing Research

MKTG-365: Marketing Management

Three courses (9 credits) in Marketing chosen from the following, which may not be offered every semester:

• MKTG-206: International Marketing (WOK: Behavioral)
• MKTG-253: Retailing
• MKTG-254: Advertising (WOK: Behavioral)
• MKTG-255: Public Relations (WOK: Behavioral)
• MKTG-256: Personal Selling and Sales Force Management
• MGMT-302: Entrepreneurship
• MGMT-303: Strategic Management
• MKTG-401: Internship in Marketing

ACCT-103: Financial Accounting (WOK: Problem Solving)

ACCT-104: Managerial Accounting (WOK: Behavioral) 

BUSN-104: Introduction to Business (WOK: Behavioral)

BUSN-120: Law and the Business Enterprise (WOK: Behavioral)

BUSN-498: Senior Seminar in Business

FINA-304: Corporate Finance (WOK: Behavioral)

MGMT-204: Organization and Management of Human Resources (Writing Intensive)

Also required:

CMTC-180: Introduction to Microsoft Access (1 credit)

CMTC-285: Management Information Systems

ECON-101: Principles of Macroeconomics (WOK: Behavioral)

ECON-102: Principles of Microeconomics (WOK: Behavioral)

ECON-201: Principles of Finance: Money and Banking (WOK: Behavioral)

MATH-201: Mathematics for Management and the Social Sciences I (WOK: Problem Solving)

MATH-202: Mathematics for Management and the Social Sciences II (WOK: Problem Solving)

MATH-227: Introduction to Statistics (WOK: Problem Solving)

Sample Bachelor of Science: Marketing Major/selected minor (declaration of minor not required for graduation): Please note that this is a suggested academic plan only; it is not meant to address each student’s individual requirements or interests. Students will develop a personalized academic plan with a faculty advisor; however, it is the student’s responsibility to be aware of, register for, and successfully complete all of the requirements for graduation in the major.

*Non-academic credit - these courses do not apply towards the minimum required for graduation.

Minimum Academic Credits required for graduation: 120