What do Marketing Majors Study?
Marketing may be understood on two levels, both as a management orientation and as a component of business strategy. A marketing-oriented firm tries to look at the organization from the buyer's point of view and identify customer needs that the firm can implement more successfully than competitors in the marketplace. Marketing strategy seeks to design want-satisfying goods and services, distribution systems that deliver products to buyers when and where needed, prices customers are able and willing to pay, and communications programs that clearly and persuasively explain offerings. The marketing process requires careful analysis of community needs and competitors' product lines.
At Chestnut Hill College, all of the principles of marketing are blended seamlessly into a curriculum that challenges students to think outside of the proverbial box. Students get more than just experience in marketing theory as alongside classroom instruction by highly qualified professors with years od experience in the field. The marketing major is designed to provide the student with an in-depth exposure to the various facets of marketing including the role of the marketing function in the organization, consumer buying decision processes within the context of marketing strategies, market research analysis and planning. Students will gain a first class liberal arts education that will help them develop the necessary skills to succeed in a career in marketing.
Interested marketing majors can join the Business Club, which is open to all students. Students who qualify with a 3.5 GPA, who rank in the top 20% of their graduating class and who have completed at least one half of their major degree program, may also be asked to join Sigma Beta Delta (SBD), the International Honor Society of Business. Additionally, students are encouraged to attend the Business Lecture Series on campus every fall.
What are the Requirements for a Marketing Major?
Marketing majors are required to complete 67 credits in order to earn a B.S. degree. These requirements include:
- 21 credits in marketing
- 6 credits in accounting
- 3 credits in business administration
- 3 credits in finance
- 6 credits in management
- 9 credits in economics
- 9 credits in mathematics
- 4 credits in computer applications
What do Marketing Majors go on to Do?
By majoring in marketing at Chestnut Hill College, your career path will be full of options. Marketing is a practical academic discipline that, when incorporated with a well-rounded liberal arts experience, offers a potent combination for career choices in profits and non-profits, government and corporate and much more. A degree in marketing prepares you for a variety of careers that include but are not limited to:
- advertisting and public relations
- executive search consultant
- social media marketing
- sports marketing
- management consultant
- market researcher
- sales and business development
- product manager
Internships for Marketing Majors
Chestnut Hill College is centrally located near hundreds of businesses in the Philadelphia region. This increases the opportunity for students to gain valuable real-world working experience through internships that could lead to full-time employment after graduation. Some of these internships include:
- MDL Capital Management, Inc
- United States Defense Supply Center
- Morgan Stanley
- United States Department of the Treasury
- Life Sciences
- Sun Microsystems
- Arco Chemical Corporation
If you are interested in majoring in marketing, please contact Joseph Bucci, Department Chair of Business Administration (BucciJ@chc.edu). To apply to Chestnut Hill College, please visit Admissions.